Episode 33: Pricing Boundaries That Protect Your Business

Written By Joseph Burger
Illustration of a security shield with a checkmark and a price tag featuring a dollar sign, symbolizing cost, value, and protection.

Episode Synopsis:

In this episode of Time Well Spent, we explore how setting firm pricing boundaries gives your service business a strategic edge. You’ll hear about:

  • Why the clients who argue over price usually signal deeper value misalignment

  • How to calculate the “minimum acceptable rate” so you never underprice again

  • What happens when you accept vague scopes or open-ended commitments without clear pricing

  • Strategies for saying “No” to under-funded work while keeping your pipeline active

  • How clearly defined pricing tiers and scopes set expectations upfront and reduce negotiations

  • Real-world examples where loosening pricing boundaries eroded margins and increased stress

  • How to create simple contract terms or proposals that support your pricing boundaries

  • Communication scripts for redirecting clients who push your rates or ask for freebies

  • Why protecting your pricing isn’t about being greedy—it’s about aligning value, respect, and sustainable business

  • The long-term payoff: better clients, consistent revenue, clearer team expectations

Related Article: Setting Boundaries With Business Pricing

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Episode 32: Creating Stability When Revenue is Unsteady